First Mover

First Mover
A form of competitive advantage that a company earns by being the first to enter a specific market or industry. Being the first allows a company to acquire superior brand recognition and customer loyalty. The company also has more time to perfect its product or service.

Examples of first movers include innovative companies such as eBay and Coca-Cola. eBay was the first company to take the auction process online, kicking off operations in 1995. Coca-Cola was the first cola producer, and began selling its product to the public in 1886; it has been a perennial powerhouse in the industry ever since.

First movers are often followed by competitors that try to capitalize on the original company's success. By this time, however, the first mover has usually accumulated enough market share, expertise and customer loyalty to remain on top.


Investment dictionary. . 2012.

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  • first mover — ˌfirst ˈmover noun [countable] MARKETING a company that is the first to sell a new product or provide a new service, when there are no other competing companies: • The first mover can end up being a big loser if the companies who follow them into …   Financial and business terms

  • First Mover — Als First Mover bezeichnet man ein Unternehmen, das als erstes einen Markt betritt. Dadurch hat es erhebliche Wettbewerbsvorteile. Diese können dann meistens nicht von anderen wettgemacht werden …   Deutsch Wikipedia

  • First mover — Als First Mover bezeichnet man ein Unternehmen, das als erstes einen Markt betritt. Dadurch hat es erhebliche Wettbewerbsvorteile. Diese können dann meistens nicht von anderen wettgemacht werden …   Deutsch Wikipedia

  • First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… …   Wikipedia

  • first-mover advantage — ➔ advantage * * * first mover advantage UK US noun [U] ► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »We lost a lot of… …   Financial and business terms

  • First Mover Advantage — Unter zeitorientierten Wettbewerbsstrategien werden in der Betriebswirtschaftslehre, insbesondere im strategischen Marketing und Innovationsmanagement, Strategien analysiert die sich mit dem Zeitpunkt der Markteinführung von (neuen) Produkten… …   Deutsch Wikipedia

  • first-mover advantage — n. The advantage a company gains by being first to market with a new product or service. Example Citation: It s absolutely true that nothing can make up for first mover advantage, and the proof is that Yahoo! remains where it is today and eBay… …   New words

  • first mover — noun The initial agent that is the cause of all things; the prime mover …   Wiktionary

  • first mover — /fa:st mu:və/ noun a person or company that is the first to launch a product in a market …   Marketing dictionary in english

  • first mover — noun : first cause …   Useful english dictionary

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